Your highest converting channelis the one compliance won't let you run.
Finance newsletters and the creators behind them reach your exact customer every week, and they convert better than any ad you buy. A placement with them means SEC and FINRA exposure, so most fintechs stay out and keep overpaying for clicks. YNSL is the marketplace that makes every finfluencer placement disclosed, archived, and tracked to the funded account.
Nothing to demo yet. We are shaping the first version with fintech design partners and a hand picked roster of finance newsletter creators. If compliance keeps killing your best channel ideas while CAC climbs, the call is 15 minutes and the calendar is real.
Your best channel is the one compliance will not let you run.
The most trusted voices in finance reach your exact customer every week. Buying a placement with them is a legal minefield, so you stay out and keep paying more for ads that convert less.
- The newsletter 80,000 investors read with their coffee
- The analyst your customers already screenshot
- The operator whose fintech picks move signups
- The creator who explains your category better than you do
- The writer your churned users still subscribe to
They convert better than any ad you run. You have never been allowed near them.
- Finance newsletters✓ high intent
- Substack and beehiiv creators✓ high intent
- Trusted analysts✓ high intent
- Google Adsrising CPA
- Metarising CPA
- TikTokrising CPA
- Apple Searchrising CPA
- The same retargeting, againrising CPA
Most fintechs run finfluencer ads the way that gets them fined.
No written agreement. No disclosure where the reader actually sees it. Nothing archived. One exam away from a headline.
- No paid disclosure
- No written agreement on file
- Nothing archived for review
- Claims with no substantiation
- Compensation never mentioned
Looks harmless. M1 paid $850,000 for posts like it.
- Written agreement
- Missing
- Disclosure at point of view
- Missing
- Archived 5 years
- No
- Who actually saw it
- Unknown
- Substantiation
- None
This is what an examiner finds. YNSL makes every line a yes before the post goes out.
Now imagine every placement shipped with
- 01Signed agreement
- 02Injected disclosure
- 03Five year archive
- 04Tracked performance
Automatically, before it ever sends. That is the layer YNSL is building.
You pay the most for the clicks that convert the least.
- Meta
- $190 a customer ✓
- $170 a customer ✓
- TikTok
- $150 a customer ✓
- A trusted newsletter
- $40 a customer
The cheapest, highest trust customers sit in the one channel you are not allowed to run. Yet.
Compliant finfluencer marketing.
A marketplace and a compliance layer in one, built for regulated fintech.
- Not an influencer agency.
- Not an affiliate network.
- Not a generic ad marketplace.
Agencies hand you a roster and a retainer. Affiliate networks hand you links. Neither signs the endorsement agreement, injects the disclosure, archives the post, or hands your compliance team an audit trail. YNSL is the marketplace where fintechs buy finfluencer placements that are compliant and tracked from the first click.
Anyone can sell you an influencer.YNSL sells you one your compliance team already cleared.
What is the channel you avoid actually worth?
Three numbers you already know. One you have been leaving on the table.
- Paid acquisition, per year
- $10.8M
- Same volume at finfluencer CPA
- $5.4M
saved a year by running the channel you avoid. That is $450,000 a month back, on customers that trust you more for it.
Jin LeeFounder · former Google Ads engineer
I'm Jin. I spent nearly a decade as a Google Ads engineer, inside the systems fintechs use to buy customers at scale. I watched budgets pour into channels that converted worse every quarter, while the one channel that actually moved signups, a trusted newsletter, sat untouched because legal said no. The answer was never to avoid it. It was to make it compliant. That is what YNSL does.
Book 15 min with me →The best channel in fintech is sitting right there.
Trusted, high intent, and cheaper than the ads you run today. The only thing between you and it is compliance, and that is exactly what YNSL handles. Disclosed, archived, FINRA ready, and tracked to the funded account.