Your best marketing channelnever shows up in analytics.
Your customers are already selling for you. In Slack threads, LinkedIn comments, founder DMs, and group chats no dashboard reaches. YNSL is building the layer that turns that invisible advocacy into a measurable growth channel.
Nothing to demo yet. The first version is being shaped with a handful of B2B design partners. If the blind spot below looks like yours, the call is 15 minutes and the calendar is real.
Every B2B company has a six figure blind spot.
Companies spend millions measuring strangers and almost nothing measuring advocates.
- The customer who convinced five friends
- The power user answering questions in a community Slack
- The founder mentioning you on podcasts
- The operator recommending you in private groups
- The champion pushing you through procurement
They generate revenue. Your stack generates spreadsheets.
- Google Ads✓ tracked
- LinkedIn Ads✓ tracked
- Meta✓ tracked
- Slackuntracked
- Discorduntracked
- WhatsAppuntracked
- DMsuntracked
- Podcastsuntracked
- Communitiesuntracked
- LinkedIn commentsuntracked
The most important question in B2B is answered by a junk field.
Entire channel budgets lean on one free text box nobody trusts.
- a friend
- someone in a slack group
- twitter i think
- saw it online
- don't remember
Cool. Allocate $500,000 on that.
- Campaign
- Unknown
- Spend
- Unknown
- Conversions
- Unknown
- Who referred
- Unknown
- Performance
- Unknown
You would not spend another dollar. Yet this is exactly how most companies handle their advocates.
Now imagine every real recommendation became
- 01Who advocated
- 02Who they brought in
- 03Revenue influenced
- 04Reward issued
Automatically. That is the layer YNSL is building.
You already pay for acquisition. You just pay the wrong people.
- paid ✓
- paid ✓
- Meta
- paid ✓
- Your happiest customers
- $0
It looks insane once you see it written down.
Customer-Led Acquisition.
A growth layer between referral programs and advertising.
- Not affiliate software.
- Not ambassador programs.
- Not referral links.
Those tools assume advocacy starts with a link. Real advocacy starts with a conversation. YNSL helps B2B companies discover, measure, and reward the people already driving their growth.
Paid ads measure strangers.YNSL measures believers.
How much of your revenue is invisible?
Three numbers you already know. One you have never seen.
- Total revenue per year
- $14.4M
- Attributed to paid ads
- $8.6M
per year of “organic” revenue nobody can explain. That is $480,000 a month of customers selling for you, credited to nobody.
Jin LeeFounder · former Google Ads engineer
I'm Jin. I spent nearly a decade as a Google Ads engineer, inside the systems companies use to buy attention at scale. The irony is that the highest converting channel I kept seeing was never advertising. It was customers. Actual humans recommending products they love, in places no dashboard reaches. Companies can tell you which ad got a click three months ago, but not which customer generated $250,000 in pipeline last quarter. That is backwards. YNSL exists to fix it.
Book 15 min with me →Stop guessing who drives your growth.
The companies that win the next decade will not be the ones spending the most on ads. They will identify, reward, and compound customer advocacy faster than everyone else. YNSL is the infrastructure for that future.